Summary of the September 2019 edition
BIJORHCA PARIS SETS THE TONE
4 jam-packed days of meetings that buoyed the sector
The biannual event took place between 6–9 September at Paris Expo Porte de Versailles and brought together the entire jewellery sector with a rich and diverse range of products on offer.
• The Precious Avenue, and the unique dedicated exhibition space Precious Gallery, greeted visitors with fine jewellery and timepieces from the moment they arrived at the show. Launched last year, the Precious Avenue welcomed iconic new brands, such as Les Filles en Or, Fearless Jewelry and Opinion Chronographe.
• Fashion jewellery in the Fashion Area with the all-new “Trends” space. This new trends showcase is a springboard for young designers and international emerging brands looking to get to grips on the French market. Designed by Elizabeth Leriche, the unmissable Fashion Trends lay at the heart of this space and featured 4 key trends: Sunny Craft, Future Ocean, Twist Heritage and Color Graphic.
• L’Atelier featured tools, ranging from the most traditional to the most innovative, as well as finishings, packaging, elements, merchandising and industry services. The show offered a sneak preview of a number of new solutions and innovations addressing challenges in the sector.
• Raw Materials: the fundamental elements required in professional jewellery making were showcased by 46 exhibitors. This is a unique feature of Bijorhca Paris, the only industry show dedicated to every dimension of the jewellery sector.
Besides the major trends identified by the show's artistic director Elizabeth Leriche, this edition of Bijorhca Paris also saw a strong presence of variable geometry jewellery, ear jewellery, together with several spiritual references in “talisman jewellery”, designed for consumers seeking meaning.
AN INTERNATIONAL EVENT BRINGING THE INDUSTRY TOGETHER
This edition came to a close having achieved very satisfactory results: 345 exhibitors, including 133 new brands, and over 12,000 visitors.
Bijorhca Paris enhanced its international dimension with 58% of the jewellery designers coming from outside France (representing 40 countries), including the South African pavilion, which continues to be a resounding success, and new countries such as Afghanistan, Colombia, the United Arab Emirates, Israel, Lebanon and Sri Lanka. 27% of this year's visitors were international, representing 108 countries including Belgium, Spain and Italy, as well as Slovenia, Turkey and countries from further afield such as Australia, the United States and Japan.
Given the ever-changing market and the numerous other sector events currently taking place, Bijorhca Paris continues to evolve and remains the unmissable event for professionals from around the world in search of business opportunities, meetings and networking. With increasingly selective and qualified visitors, buying behaviour has become more measured, as business now takes place before, during and after the show.
Bijorhca Paris has therefore tailored the content of the show in line with these developments. More panel discussions and presentations have been added to reflect this desire to interact. The layout has been simplified to make it easier for buyers to navigate, and this new visibility contributed to the relaxed and welcoming atmosphere enjoyed during this edition.
Bijorhca Paris brought a participatory approach to the show, with a particular focus on the content of the on-site workshops and demonstrations. A new “Training and Expertise” area was introduced to showcase and pass on skills through demonstrations of creative professions led by enthusiastic makers. Threading pearls, engraving, carving, polishing, blow-moulding glass beads, stone sizes etc. – these must be transferred skill were demonstrated on the workshops for the first time. This space also showed the relationship between traditional techniques and technological innovations, largely thanks to the “Digital Innovations” hub in collaboration with WACOM.
Finally, the talks and workshops led by industry experts invited discussions on current topics such as “Millennials and jewellery” and “Ethical jewellery of the future”. Experts also shared their experiences, such as Caroline de Benoist who generously told of her professional journey and career change. During certain panel discussions, audience members heard renowned jewellers and goldsmiths such as Jean Boggio and Philippe Tournaire who shared their visions on today’s jewellery sector.
Expertise and excellence were more central to the show than ever before:
• Visitors also had the opportunity to admire Camille Diogo’s design, “L’Éclat d’eau” [Water burst], winner of first prize at the Bijorhca Jewellery Awards 2018, the competition promoting jewellery design. Manufactured by Atelier Bermudes, this piece of ear jewellery will be sold at auction, with the money raised going to the French Society for the Protection of Birds. Candidates are already working on the theme of Oceans preservation for the Awards’ next edition, the outcome of which will be donated to the WWF-France Foundation.
• New talents were unearthed in the Chall’Angel competition, with the task this time focusing on modular jewellery. Young designers Persta, Escalda Design and 7Eclat all offered their own highly contemporary interpretations.
KEY FIGURES AND HIGHLIGHTS
345 exhibitors, including 117 new brands
58% international / 40 nationalities
Almost 12,000 visitors
27% international / 108 nationalities
Fashion Trends / 4 key trends for Spring-Summer 2020
22 talks and presentations
10 creative professions represented during the demonstrations
The 3 winning designers of the Chall’Angel competition showcased
Winner of the Bijorhca Jewellery Awards 2018 put on display
A NEW SETTING FOR THE NEXT BIJORHCA PARIS SHOW IN JANUARY 2020
As the show drew to a close, Director of Bijorhca Paris, Marine Devos, revealed that the next edition will be held in Hall 7.1 of Paris Expo Porte de Versailles from 17–20 January 2020.
“We’re very satisfied with the quality of this show and are already working on the upcoming 2020 editions, as we aim to further expand the international appeal and bring together all the players in the timepiece, jewellery and gold & silver industry. Moving into a new hall – alongside the International Lingerie Show – will allow us to continue the improvements to the layout we started at this show, both in the interest of our customers and also to make it easier for visiting buyers to navigate.
Hall 7.1 has a modern and easily accessible infrastructure for exhibitors and visitors alike, as well as providing fantastic areas such as catering outlets and a panoramic terrace by the car park. ” Marine Devos