Name Inti Left

Alyona Smirnova, the designer behind the ASMI, after studying graphic design and history of fashion and after years of working as a graphic designer decided that time has come for chasing after her dreams and ideas about designing jewellry.
She has a strong willing to work with three-dimensional forms.

Collections are influenced by the graphic of british artist Victor Pasmore, furniture of Martin Baas and aesthetic of Martin Margiela but always embodies her unique approach and sense of style. Designs explore the relationship between form, material and colour.
Each item is the synergy between rough and polished textures and forms, matching polymer with textile and metal.

In Sanskrit «asmi» means «I am» which emphasizes that brand is targeted on strong personalities with sense of inner independence who enjoying discovering something special.


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