• Interview


    Meeting with Elizabeth Leriche
  • Why did you agree to take on the role of Artistic Director for BIJORHCA PARIS?
    I know Bijorhca really well, so it was only natural that I would agree to move into this role!
    Because of what it does, our agency is at the forefront of trends, in both interiors and fashion accessories.

    Can you tell us about the visual identity you have created for January?
    We immediately came up with a colourful, graphic visual which mirrors jewellery shapes in “on-trend” colours: duck blue with nude and a hint of gold. A stylised flower adds femininity and seasonality.
    This colour coding and the graphic elements will appear in various forms at the show. We’ve designed the VIP Club like a bijou boudoir dressed with furniture from La Redoute Intérieur: pink velvet sofas and emerald velvet armchairs, with bejewelled mirrors and lamps adding the touch of gold.

    In your opinion, what place does jewellery occupy today?
    Jewellery has once again become a key fashion item. It’s a must-have accessory you can adapt to your mood. It can be mixed and matched or stacked ̶ or you can wear a single item like a work of art!
    Visit the Trends area to see the latest creations for yourself.

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